Google has been the paramount scorer as the ‘Best Employer’ and ‘Best Company to Work For’ positions in the annual lists of three credible news sources – Fortune, Glassdoor, and Forbes.


The company is known for updating itself regularly before any other company in the market; leaving aside its powerful brand logo which has remained unchanged over the years. The company on the occasion of its annual developer conference, the Google I/O revealed its plan of launching Google Expeditions in Augmented Reality. ‘Google Expeditions‘ is an empathetic tool that helps students visit the distant places in real time. These field trips give the students a first-hand experience of understanding the facts and making records.


The declaration was made by the adept Google Vice President for Virtual and Augmented Reality, Clay Bavor who is a Princeton University graduate in Computer Science. Bavor revealed that this upcoming program is named ‘Expeditions AR’ and it will substantiate the initiatives for its Tango AR platform already under R & D. The platform uses Visual Positioning Service (VPS) to trace indoor locations. VPS is just like a sibling technology to GPS. The good difference is that VPS is more welcoming and invites you into its world. Through VPS, one can go inside a place and traverse it. This is how AR backed by VPS will help the students jump out of the normal world. The Expeditions AR program will be made available from this autumn and the schools looking for a ‘vibrant touch’ to the lessons can sign up for it.


Bavor has been working closely with Sundar Pichai, Google CEO. Since October 2014, Pichai has manoeuvred the steering of every product launched by Google by engineering it to perfection.


As per Sundar Pichai, “The core of Google is about bringing information to people”, apparently the reason he has been voicing out his support for research and development regarding Artificial Reality.


The CEO has been very vocal about the interest of his company in making the information sector more clear and concise.


Addressing the audience once he quoted, “Virtual reality can spark students’ imagination and help them learn about topics like how blood flows through the human body or the impact climate change is having on the Great Barrier Reef, in an engaging and immersive way”.


With the news of Google Expeditions to be backed by Augmented Reality, it’s the time for other businesses as well to realise that the more visual the information, the better the retention. The Middle East has been one such region of pragmatic people who understand the need to evolve with time. The region has been very receptive to Artificial Reality and organisations like Munfarid Consulting prove the point.


The first Middle East-based company to bring Virtual Reality in Education, Munfarid is co-founded by Dr. Sana Farid, an academic influencer. The company addresses challenges pertaining to academic learning, employee training, on-field experiences, learning methods, research work, etc.


The company provides solutions to facilitate Game Based Learning, Bite-Sized Videos and Virtual Reality in different walks of life. VRXOne, a product of the company is a Virtual Reality experience kit. The kit provides a comprehensive VR program with realistic 3D environment, to improve methods of training predominantly in the education, healthcare, and corporate sector. From deep seas to high mountains, VRXOne replicates every concept in the classroom.

The company recently partnered with Google to bring Google Expeditions in the Middle East.


Augmented Reality is no doubt, fluttering its wings, the technology that awaits us to bring lessons to life.

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