It seems that the “information age” will soon be replaced by the age of intelligent technologies. The recent decade has seen a rapid evolution in emerging technologies such as Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI).  While the potential of these technologies has still not been fully explored, there is no doubt that the future seems predominantly being governed by them. It stands to reason then that the forward-thinking governments as well as private sector entities are not only investing huge resources in the research and development of these technologies more commonly referred to as immersive technologies, but also in the development of human resources with respect to the use of these technologies.

The UAE government is equally determined to build and expand a globally competitive socio-economic infrastructure in the Middle East based on these futuristic technologies in light of the UAE Economic Vision 2021. The recently declared formation of the Ministry of Artificial Intelligence by the government is the true testament of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum in this regard. In the associated events, Dubai, Abu Dhabi and Bahrain have recently been brimming with projects and activities connected to all major socio-economic sectors such as education, healthcare, financial as well as corporate, industrial and government sectors.

Amidst all this development, many AR/VR startups have formed and come forward but one name has become increasingly known and connected to AR/VR – Dr. Sana Farid of Munfarid Consulting – the brilliant young entrepreneur, an Innovator, Emerging Women Leader, a passionate VR Researcher and Educator. Her passion is visible in the way she has quickly risen to fame and in being recognized by the AR/VR community. Based in Bahrain, Dr. Sana is an award-winning speaker and trainer in VR, and one of the “100 Bahraini Notable Women” who transformed Bahrain as well as an ambassador for Women of Wearables (WoW) in the Middle East.

In recognition of her efforts and work in the AR/VR education and training, she has also recently been recognized by the VR AR Associationv (VRARA) and become a member of the reputable organization. She has fast become a force to reckon with in the realm of immersive technologies, conducting AR/VR workshops since 2016 as well as helping align strategies for technology aided, performance enhancement solutions for both government and non-government organizations across various sectors including healthcare, education, retail, manufacturing, corporate and not-for-profit sectors.

The VRARA Dubai aims to provide a platform for VR and AR to flourish and develop in the region as well as for innovative startups, entrepreneurs and resources in this field to connect and collaborate with each other for improved AR/VR practices and their innovative applications. The association is also a hub for the local and international bodies of the AR and VR innovators from emerging talent to hard-core professionals from all over the globe, furnishing a worldwide reach and potential for the members.

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